YSP CREATIVE CONSULTING
STRATEGIES
FOR A NEW WORLD

We shift culture
from the inside out
with new perspectives,
actionable strategies, and bold marketing.
ABOUT US
YSP Creative Consulting is a business strategy agency founded in New York City.
We exist to take businesses to the next level – not to maintain status quo.
We specialize in change management.
What does that really mean?
We hold your hand while we optimize leadership teams, create actionable strategic plans, build operational infrastructure, and help you implement a new vision.
By shifting culture, executives can focus on building the business, and leadership teams can become more efficient, effective, and inventive operators.
By sharpening your marketing, we help you cut through all the noise (and the waste) to help you build your brand and reach your goals.
Change is good – but it can be a bit messy.
YSP makes it easier.

WHERE DO WE START?
Where it hurts the most.

Leadership
Development &
Operational
Infrastructure


Creative Redirection &
Branded Events



Fundraising
Strategy




Building the
Conversation


Building the Conversation
Everything We Do
01.
Leadership Audits + Development
02.
Operational Infrastructure
03.
Fundraising Strategy + Capital Campaign Planning
04.
UX Research, Marketing Research + Strategy
05.
Creative Redirection + Content Production
06.
Crisis + Corporate Communication Strategy
07.
Event Conception + Management
Executive
Team
Our executive team has experience reviving nonprofits, growing startups, launching new products, project managing new initiatives, managing multi-day events, and executive coaching.
We are backed by a consultant network that is experienced in human resources, research, cybersecurity,
messaging, content creation, paid media and event planning.
As Head of Business Solutions, Brittany oversees change management, business solutions, operational strategies, and event management.
Previously, Brittany has worked with the New York City Wine & Food Festival, Miami Gay & Lesbian Film Festival, Achievement First Charter Schools, and international nonprofit Black Girls Code.
Brittany Clay

Partner / Head of Business Solutions
As Head of Creative Solutions, Jennifer oversees creative strategies including marketing, content, communications, event conception, and fundraising.
Previously, Jennifer has worked with Gannett newspapers, Paper Magazine, and Vogue as a writer, copy editor and researcher, respectively. She has more than a dozen years of storytelling, brand building, and marketing strategy experience.
Jennifer founded YSP Creative Consulting in 2017.
Jennifer Jefferson

Partner / Head of Creative Solutions
Companies We've Worked With
Amala Beauty
Astral Health & Beauty
Black Girls Code
BMW Group
Brooklyn Debate League
Burnaway Magazine
Enviroscent
Hautehouse Brands
Honey to Cocoa
Jaipur Living
Little Island
Lower East Side Girls Club
NYU Stern School of Business
O Cinema
Quarters Co-Living
South Beach Wine & Food Festival
Success Academy
Thrilling
What Goes Around Comes Around